New Arcade Fire Video Set In The Place You Grew Up
Google Chrome teamed up with the Arcade Fire and director Chris Milk to create a custom interactive video for their song, “We Used To Wait.” The experience is called The Wilderness Downtown and is best viewed in Chrome or other HTML5-compliant browser.
You start by typing in the address of the house you grew up in, then it loads a video of a guy in a hoodie running through the streets. Different windows pop open on your screen, some with graphics, some with videos. Google Maps and Street View images of your old neighborhood are incorporated into the video. Different windows open up triggered by the music, and you even see a fly-over of your neighborhood based on Google Maps.
h/t: Alex
guys, i thought this was reallly cool. i mean, i grew up in the suburbs so the whole google earth thing really made this fit with my thoughts on their album.
but really, i haven’t seen anything like this before and i loved it. i wonder if more bands (that have the same resources as Arcade Fire) will do stuff this. cool cool.
ps - if you arent using google chrome by now, do it.
